The FRANK Method

One Method, 2 Halves, in Order

Every engagement has an investigation and an intervention, in that order. The investigation finds out what is actually happening. The intervention turns that finding into changes people commit to and are held to.

The structure

How the 2 Halves Fit Together

We are often asked whether the investigation is part of the FRANK Method or separate from it. Here is the structure.

Part 1 // Investigation

4 Phases. What Happened, and Why.

Preserve the scene, listen, trace the cause, score the defences. It produces a written position on what is actually going on, whether or not anything is done about it afterwards.

Part 2 // FRANK intervention

5 Stages. What Changes, and Who Owns It.

Frame, reflect, articulate, name, kickstart. This is the half with the acronym. It turns what the investigation found into commitments a board can hold someone to.

An investigation with nothing built on it is a document. An intervention with nothing under it is a guess.

FRANK names the second half. The full engagement is both, run in that order, every time.

Where it comes from

Air Accident Investigation, and One Observation about Power

Neither source is a management theory. That is deliberate. Management theory comes from the same field that produces the failures we are called in to examine.

Source 1 // Aviation

ICAO Annex 13, Aircraft Accident and Incident Investigation

Investigators may not ask whose fault it was. This is not kindness. Blame does not work. Replace the pilot, and the next pilot sits in the same seat, in front of the same faulty instrument, trained on the same rushed schedule. The accident happens again.

So investigators ask a different question: what did this person believe was true when they acted, and what made it impossible for them to know otherwise? Asked in a boardroom instead of a cockpit, that question is the whole method.

Source 2 // Power

What Changes When Rank Leaves the Room

When someone senior removes their title and steps into their own organisation as nobody in particular, the truth they hear changes at once. People were not lying before. Telling your boss bad news carries real risk, and removing the boss removes the risk.

We do not use this as a technique on client work. It is the evidence behind the method’s starting point: hierarchy filters the truth before it reaches the top.

The discipline comes from a field that proved blame makes outcomes worse. The starting point comes from what changes when hierarchy is removed. Neither idea is ours. Applying both to one leadership team, in a bounded and independent way, is.

The 6 disciplines

6 Named Disciplines, Put to 2 Jobs

The Swiss cheese model and situational awareness both come from human factors: the study of how capable people make sense of complex systems under pressure. Situational awareness explains what went wrong inside one person’s head. The Swiss cheese model explains why the system let it through.

AviationICAO Annex 13How to trace a chain of causes, with blame excluded from the terms of reference.

Adopted by the International Civil Aviation Organization in 1951 as Aircraft Accident and Incident Investigation. It is the international standard for investigating a crash.

Used in the investigation, phase 1

Human factorsSwiss cheese modelHow to map weaknesses across several defences and find where the gaps line up.

Set out by James Reason in 1990. Every defence has gaps. A failure happens when several gaps line up on the same path.

Used in the investigation, phase 4

Human factorsSituational awarenessHow to separate what a team saw, what it understood and what it expected next.

Set out by Dr Mica Endsley in 1988, in 3 levels: perceiving the data, understanding what it means and predicting what happens next. Most executive failures happen at the second level, not the first.

Used in the investigation, phase 2

Safety scienceRestorative just cultureHow to keep people talking once uncomfortable findings are on the table.

Developed by Sidney Dekker. It asks what the system needs to learn, not who deserves blame. That is what keeps a team honest once a finding becomes uncomfortable.

Used in the intervention, Reflect

Flight deck trainingCrew Resource ManagementHow to measure whether junior people can safely challenge senior ones.

Developed after well-trained flight crews kept making avoidable, fatal mistakes because a junior officer would not challenge a captain.

Used in the investigation, phase 4

Reliability engineeringFailure Mode and Effects AnalysisHow to score what is left over, by severity, likelihood and how easily it is spotted.

A register kept after the intervention closes. It scores each remaining risk, so a gap that starts to reopen is caught early.

Used in the intervention, Kickstart

The intervention, in full

5 Stages, in an Order That Does Not Change

Find out what is really happening. Then fix what is causing it.

  1. Frame the Reality

    We put the facts and the evidence in front of the team as one shared picture, so the conversation afterwards stands on solid ground.

  2. Reflect on Alignment

    We check whether what the team did matches what it agreed to do. The question is what the system was missing, not who is at fault.

  3. Articulate the Impact

    We put a number on it: delay, rework, replacement costs, slow decisions and penalty exposure. A board can act on a finding it can price.

  4. Name the Adjustments

    We agree exactly what changes, who owns each change and how anyone outside the room could tell it was done.

  5. Kickstart Realignment

    12 weeks of putting the changes into practice, tracked against the register, with our support withdrawn on a schedule you can see in advance.

Why this orderNaming a fix before agreeing the facts produces compliance, not change.

Ask a team to commit to new behaviour before it has accepted what happened, and you get agreement in the room and nothing different by Friday.

Frame comes first because a shared set of facts is the only thing in the room nobody can argue with. Articulate comes before Name because a team that has not seen the cost in real numbers has no reason to change anything specific.

A specimen alignment register

RefChangeOwnerSev.Det.Status
A-01Decision rights restated for capital spend above thresholdChief Financial Officer87Monitoring
A-02Escalation route published, with a stated time to respondChief Operating Officer79Open
A-03Minutes record dissent by function, not by nameCompany Secretary54Monitoring
A-04Incident reviews separated from performance reviewsChief People Officer68Closed
A-05Escalation on capital variance routed through the Chief Financial Officer’s own officeChief Financial Officer92Open

Severity and detectability are each scored 1 to 10. Severity is how bad the impact would be if the gap stays open. Detectability is how easily anyone outside would notice that it exists. Specimen only: the figures are made up and describe no client.

The distinction that decides everything

Could Not See It, or Chose Not to Act on It

This is the one call in the method that a technical framework cannot make alone.

Systemic blindness

The Leader Could Not See It

The system filtered, softened or never delivered the information that would have changed the decision. This is fixable, and quickly. A leader who was working in the dark is usually the most motivated person in the room once the unfiltered picture is in front of them.

Wilful blindness

The Leader Saw It and Chose Not to Act

Acting would have cost something: a bonus, an ally or a difficult conversation. No investigation fixes this. It is a governance matter for the board, not for us. Treating it as a lack of information gives a choice the cover of a blind spot.

Telling the 2 apart takes a different reading of the room: incentives, alliances, and who protects whom and why. We pair that reading with evidence from a blame-free investigation, so the conclusion rests on verified fact, not instinct.

A Bounded, Independent Investigation, Then a Structured Intervention

12–16 weeks, a fixed fee agreed before it starts, and gone once the register is handed over.